The Bloom Letter

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A close-up of a modern and textural sympathy arrangement featuring white ranunculus, blush pink protea, a green artichoke, and olive leaves.

A Professional's Guide to Sympathy Flowers for a Colleague or Client in Southwest Florida

A professional's guide to sending sympathy flowers for colleagues and clients in Naples, FL. Learn proper etiquette, choose the right arrangement, and send a heartfelt message of support with confidence and grace.

A luxury floral arrangement from Grace & Blooms in Naples, FL, with a white Phalaenopsis orchid and white chrysanthemums, representing the seasonal flower calendar.

The Ultimate Southwest Florida Flower Calendar: A Naples Expert's Guide to Seasonal Blooms

Forget traditional seasons! Our guide to Naples' unique subtropical rhythm helps you choose the perfect flowers for any occasion, from a Port Royal soirée to a Moorings dinner party. Discover what’s in bloom each month in Southwest Florida.

A luxurious bouquet of vibrant red roses, signifying deep love and passion, arranged on a white marble surface.

Decoding the Classics: The Meaning Behind Roses

For milestones or quiet messages of comfort, the right rose speaks volumes. This guide decodes the nuanced language of flowers. From color to the number of stems, so you can translate your feelings into a beautiful story told with intention.

Emily, owner and head florist of Grace & Blooms Naples, sits on a couch holding a beautiful bouquet of white and pink flowers.

Something Beautiful is Blooming in Naples...

Something beautiful is blooming in Naples... Welcome to the future home of The Bloom Letter. This space will soon be filled with inspiration, expert advice from head florist Emily, and stories celebrating local beauty.