Welcome to The Bloom Letter: More Than Just a Blog

Welcome to The Bloom Letter. It’s our way of staying connected with you, offering practical tips, seasonal insights, and the occasional story from inside our Naples studio. Always thoughtful, always in the spirit of celebrating life’s most meaningful moments.
TL;DR
We started The Bloom Letter to be your go-to resource for floral inspiration. Expect expert tips on flower care, behind-the-scenes glimpses of our studio, wedding and event ideas, and reflections on the natural beauty of Southwest Florida.
Why a letter? Because in the hustle and bustle of running a flower shop, so many beautiful moments and helpful lessons can slip by. The Bloom Letter is our way of sending them straight to you. It’s where we’ll answer common questions (like “How do I really keep my hydrangeas from wilting?”), highlight the stunning venues we get to design in, and share love stories from the weddings we help bring to life.
More than anything, we want this to be useful for you. A place you can return to when you want to learn something new, enjoy something beautiful, or feel more connected to the vibrant community we call home. Flowers are a conversation, and this letter is our invitation to you to join in.
Thank you for being here at the very beginning. We can't wait to grow with you!
Feeling inspired? Let us create something beautiful for you today.
What kind of topics will you cover?
We'll cover everything from simple flower care tips and home decor ideas to in-depth guides on choosing wedding flowers and understanding the meaning behind different blooms.
Who's writing the posts?
All posts are written from the perspective of our owner and head florist, Emily, sharing her lifelong passion for floral design and artistry.
How often will you post?
You can expect new stories and tips from us every week!
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