About The Bloom Letter

Welcome to The Bloom Letter, the official journal of Grace & Blooms Naples. Founded by Emily Limas, this is our space for sharing expert floral tips, behind-the-scenes stories, and design inspiration to help you live a life more beautifully.

About The Bloom Letter
The Bloom Letter is my way of sharing the stories and artistry behind every arrangement we create. I'm so glad you're here to join the conversation and find a little inspiration for a life lived beautifully.

A Journal of Artistry, Inspiration, and Connection


Hello, I’m Emily Limas, founder of Grace & Blooms Naples.

Welcome to our journal!
In the wonderful hustle of running a flower shop, so many beautiful moments, helpful lessons, and stunning designs can slip by. I created The Bloom Letter as a way to capture those moments and share them directly with you.

This is more than just a blog; it’s a conversation. It's the space where we explore the artistry behind the arrangements, answer your most common questions (like “How do I really keep my hydrangeas from wilting?”), and share the stories that bloom within our Naples studio.


What You'll Find Here:

Our goal is to be your go-to resource for floral inspiration and a trusted guide to bringing more beauty into your life. You can expect:

  • Expert tips on flower care and thoughtful home decor ideas.
  • Behind-the-scenes glimpses into our bespoke design process.
  • Guides for weddings and events, featuring the stunning venues of Southwest Florida.
  • Reflections on seasonal beauty and the meanings behind different blooms.

Our Promise

This journal is an extension of Our Promise to every client: to provide an experience rooted in artistry and heartfelt intention. When you’re feeling inspired and ready to create something beautiful, I invite you to visit our studio’s main site to explore our portfolio and begin your own floral story.
Every bloom tells a story.

Thank you for being here. We can't wait to grow with you!
With grace,
Emily Limas


Designer's Notebook

What makes Grace & Blooms a luxury florist in Naples?

For us, "luxury" is not just about the flowers themselves. It's about the entire experience. It’s a commitment to bespoke artistry, where every arrangement is a one-of-a-kind story, never a catalog item.

We source the most exquisite, top-grade blooms and focus on a highly personal level of service, ensuring that from the initial consultation to the final delivery, you feel the care and intention behind our work.

What areas do you serve for flower delivery?

Our Naples studio proudly offers our signature luxury flower delivery throughout Southwest Florida, including Naples, Marco Island, and Bonita Springs.

We have experience delivering to all of our area's most exclusive gated communities, from Port Royal to Grey Oaks, ensuring your arrangements always arrive with discretion and professional care.

How is The Bloom Letter different from your main shopping site?

That's a wonderful question. Think of it this way:

  • GraceAndBloomsNaples.com is our studio. It's where you can browse our portfolio, order arrangements, and hire us for weddings and events.
  • The Bloom Letter is our journal. It’s the space where we share inspiration, stories, and the expert tips we've gathered over the years. It's the "why" behind the "what" of our studio.